The lifestyle concept store brand Granit, needed a full retake on their e-commerce platform due to higher liability their customers put on their e-commerce platform rather than their physical store. As well as to enable a high level expression and value online as in the brand promise.

GRAU partnered up with Granit and created a new digital design and an e-com platform that meet the high standards of today, everything to make the customer experience inspirational, effective and easy to shop in.

The mission was to design an inspiring digital presence that drives purchases and provides a quick and easy / efficient buying experience while you feel the connection to the store through the integrated experience and communication, and stock levels. The result is an e-com that communicates to be the obvious choice for functional home furnishing products and design products at a reasonable price.