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Gymgrossisten — Building Scandinavia's largest nutrition and supplement provider

Gymgrossisten — Building Scandinavia's largest nutrition and supplement provider

Assignment

Grau was approached by HSNG to help them develop new brand identities for their three brands within the health and sports nutrition sector, Gymgrossisten, Bodystore and Fitness Market.

With the new identities in place they also needed our assistance in designing new online stores – meeting expectations of better conversion and user experience while also visually reflecting the new brand identities’ personality and values.

Result: The new e-com solution has proven successful from day one, continously showing a steady increase in conversion rate.

Interested in the UX development process for this project? For HSNG we developed a unified approach for its three different entities, Bodystore, Fitnessmarket and Gymgrossisten. Check back soon for a more extensive and thourough UX process presentation.