Treo is a true classic swedish brand with strong identity. Grau was appointed to help Treo reach out to a younger audience that might not be familiar with the brand and the benefits of using Treo opposed to the competitors.
Creating a new digital identity we feel that Treo now have a good platform for developing creative, meaningful content. Working on a contemporary visual expression we also helped out developing a new tone of voice regarding photography.
Guiding the user
Tension headache? Migraine? Horton’s syndrome? We helped Treo develop a section called “Huvudvärksskolan”, a useful guide for people struggling with bad headaches.