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Urbanears

Urbanears

Assignment

The assignment was to create a new digital e-commerce platform combining inspiration and communication with a fully integrated shopping experience. The work included a new digital identity together with a new shopping funnel, all based on the technical platform Magento (technical partner: Improove).

Design

New digital identity for fashion & lifestyle brand Urbanears. Grau developed a new look & feel together with a visual framework for digital channels. New templates were created and populated with carefully crafted components and elements, supporting an integrated and seamless experience.

E-commerce

In order to achieve an integrated shopping experience, a new user journey was created. By closely combining the brand building and inspirational content with a flexible and constantly present shopping cart a new e-commerce experience was created.