The assignment was to create a new digital e-commerce platform combining inspiration and communication with a fully integrated shopping experience. The work included a new digital identity together with a new shopping funnel, all based on the technical platform Magento (technical partner: Improove).


New digital identity for fashion & lifestyle brand Urbanears. Grau developed a new look & feel together with a visual framework for digital channels. New templates were created and populated with carefully crafted components and elements, supporting an integrated and seamless experience.


In order to achieve an integrated shopping experience, a new user journey was created. By closely combining the brand building and inspirational content with a flexible and constantly present shopping cart a new e-commerce experience was created.