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Vélosophy — part bicycle, part philosophy.

Vélosophy — part bicycle, part philosophy.

Assignment

New brand identity for Vélosophy, a Swedish bicycle and lifestyle brand.

Vélosophy is the only bicycle brand in the world with a one for one promise – supporting young schoolgirls in Ghana by donating a bicycle for every Vélosophy sold. Fact is that giving a girl a bike will increase her presence in school with close to 30% and her results with as much as 60%. We are proud to be part of this.

A new visual identity was developed alongside with UX and Design for the digital presence.

The new site is currently being built and will be released during 2019.