Vélosophy — part bicycle, part philosophy.
Vélosophy — part bicycle, part philosophy.

Assignment
New brand identity for Vélosophy, a Swedish bicycle and lifestyle brand.
Vélosophy is the only bicycle brand in the world with a one for one promise – supporting young schoolgirls in Ghana by donating a bicycle for every Vélosophy sold. Fact is that giving a girl a bike will increase her presence in school with close to 30% and her results with as much as 60%. We are proud to be part of this.
A new visual identity was developed alongside with UX and Design for the digital presence.
The new site is currently being built and will be released during 2019.