There are many strategies for a e-commerce to succeed, no single truth how a e-commerce should sell, feel and look. All are unique and so are their customers. We believe in the customer journey at the core combined with a brand experience to build value and trust to the customer. From the the acquisition of the aspiring customer, thru the whole journey on the site and their first conversation to converting into a loyal customer. A thoroughly designed, research-backed and tested user experience is among the critical success factors for e-commerce projects in the highly competitive online world. 

We at Grau help e-commerce companies, well others as well, significantly improve their online experience, conversion, retention, and overall customer satisfaction levels.

For existing stores we also know how to increase average spending, time spent with the brand, customer loyalty to name a few, by analyzing and systematically improving user experience. We will help you create an excellent e-commerce foundation, secure a substantial competitive advantage from research and prototyping through cutting-edge visual design with our extensive e-commerce know how skills. We know design for e-commerce.

Our extensive portfolio and experience built by 20 years plus of designing and help building some of the strongest and best performing Swedish e-commerce brands. We have worked with both headless solutions and monoliths like Shopify, Salesforce, Adobe Commerce (former Magento) that suit different types of e-commerce, both by industry, customer type (B2C, D2C or B2B) and in terms of integration capabilities and scalability. Because in e-commerce, platform and ecosystem are important elements in success. Our design solutions are based on the e-commerce platforms, data analysis and businesses brand strategy and goals.


E-commerce platforms

Some of our most common deliverables within design for E-commerce

¬ E-commerce Audits
¬ E-commerce UX
¬ E-commerce Design
¬ Conversion Optimization
¬ E-com know-how
¬ Data insights & analysis

We have worked with numerous of platforms, both headless and monoliths.

¬ Salesforce
¬ Adobe Commerce (Magento)
¬ Shopify
¬ Optimizely
¬ Sylius
¬ Woocommerce

A selection of clients

AMF Fastigheter, Apohem, Amfora, Bodystore, Corpia, Ericsson, Fundrella, Gymgrossisten, Harald Pihl, Head Agent, Indiska, Insurely, Kapero, LRF, Mini Rodini, Montluc, Peltarion, Plantagen, Safello, Savannahs, SEB, SJ, SL, Splay, Stark, Stormgeo, Svensk Elitfotboll, Swedavia, Telenor, Tentipi, Ticket, Vattenfall, Vélosophy, Villa Källhagen

Look. No. Further.

Feel like working with a creative boutique agency that put you as a client and your business in focus? We love helping clients with all types of challenges - from branding to experience design for digital interfaces. Reach out to us and we'll tell you more. If you are a creative spirit that have what it takes to work at Grau we would love to hear from you also.

We help you reach business objectives through UX/UI & immaculate e-commerce design. Get in touch and we'll tell you more over a lunch or cup of coffee. 

Are you a best-of-breed designer?
We're always on the lookout for new talent if the timing is right. Reach out.

Do you know what it takes to create top shelf e-com solutions and world class brand sites? Reach out and let's talk.


For New Business enquiries:
Fredrik Gille

Career / Visual Design:
Jan Nilsson
Creative Director

Career / UX Design:
Samuel Gidlöf
UX Director

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