AMF Fastigheter
Real Estate Developer


Brand Design
Brand Experience

Digital Identity
Design System
Concept Development
User Journeys
Design Patterns
Visual Design

AMF Fastigheter is one of Sweden's largest real estate companies with 36 commercial properties in the Stockholm area. They own, develop and manage some of Stockholm's most attractive offices and retail locations.

As a subsidiary of Pensionsbolaget AMF. They own, develop and manage offices and trading places for the future. With their motto – ”dare to think new and create sustainable places where people want to be”, it turned out we at Grau were the perfect fit.


Transforming a brand in digital context
The delicate task we were given was to refine AMFF's identity and apply it on all digital interfaces. Our focus was to align the digital design experience with the state-of-the-art properties and architecture. The result is a contemporary and distinct visual expression with great scalability that can be utilized for different sub brands within the AMFF family.


Selected Works

UntraBrand Design

Harald PihlBrand Design

OamoBrand Design


Head AgentBrand Design


Villa KällhagenBrand Design

StarkBrand Design

KaperoBrand Design

AmforaBrand Design

SafelloBrand Design

EricssonService Design

Fotboll PlayStreaming Service

LenpalsBrand Design

VélosophyBrand Design

FundrellaBrand Design

GymgrossistenE-commerce + Brand Identity

Collage the ShopE-commerce


TicketE-commerce + UX/UI

Look. No. Further.

Feel like working with a creative boutique agency that put you as a client and your business in focus? We love helping clients with all types of challenges - from branding to experience design for digital interfaces. Reach out to us and we'll tell you more. If you are a creative spirit that have what it takes to work at Grau we would love to hear from you also.

We help you reach business objectives through UX/UI & immaculate e-commerce design. Get in touch and we'll tell you more over a lunch or cup of coffee. 

Are you a best-of-breed designer?
We're always on the lookout for new talent if the timing is right. Reach out.

Do you know what it takes to create top shelf e-com solutions and world class brand sites? Reach out and let's talk.


For New Business enquiries:
Fredrik Gille

Career / Visual Design:
Jan Nilsson
Creative Director

Career / UX Design:
Samuel Gidlöf
UX Director

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