Material/Special Alloys Industry
User Journeys & Wireframes
Harald Pihl is a Swedish company founded in 1923 by the eponymous chemist and entrepreneur, Harald Pihl. The company is a leading supplier of specialty metals and alloys, including stainless steel, nickel alloys, titanium, and copper alloys, to a variety of industries, including aerospace, medical, and chemical processing.
Over the years, Harald Pihl has built a strong reputation for quality and reliability, and has become a trusted partner for many of its customers. The company's success is built on a deep understanding of the properties and behavior of metals and alloys, as well as a commitment to continuous innovation and improvement.
Today, Harald Pihl is a global company, with operations in Sweden, Germany, the UK, and the USA. Despite its size and reach, the company remains committed to the principles of quality, reliability, and innovation that have guided it since its founding.
From little league to big league
With ambitious growth goals the coming years Harald Pihl was in need of change and brand direction. Grau created a new Brand Platform suitable for an innovative growth company in the global market space.
Being in the conservative material Industry Harald Pihl wanted to manifest that they’re not going to sit back and wait for the industry evolve - they want to be the driving force in the industry. As a result the new Visual Identity that followed has a modern, colorful and creative feel to it that reflects all the innovations and progress that both Harald Pihl as a company and the end result of their products contributes to.
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