UX + UI Design
Research & Insights
Digital Product Design
Design Systems & Patterns
UX + UI Design
Svensk Elitfotboll is the organisation behind Swedens professional soccer leagues for both men and women as well as youth. SEF's mission is to support the leagues with marketing and communication in order to create interest from fans and the soccer audience in general.
Creation of a digital product - Football Play
The task we were given was to create a digital product including highlight content and streamed youth games from Swedish soccer on a completely new and over the top way. Combining the latest video tracking and player statistics with match sequences in real time. A service to find and experience highlights from all of Svensk Elitfolbolls media but also a platform for each club to display their own content to their fans. A one stop shop for all of us football lovers. We love Football Play!
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