Fotboll Play
Streaming Service


Brand Strategy
Brand Design
Brand Experience
UX + UI Design

Research & Insights
Visual Identity
Concept Development
Digital Product Design
App Design
User Journeys
Design Systems & Patterns
UX + UI Design
Design Sprints

Svensk Elitfotboll is the organisation behind Swedens professional soccer leagues for both men and women as well as youth. SEF's mission is to support the leagues with marketing and communication in order to create interest from fans and the soccer audience in general.

Creation of a digital product - Football Play
The task we were given was to create a digital product including highlight content and streamed youth games from Swedish soccer on a completely new and over the top way. Combining the latest video tracking and player statistics with match sequences in real time. A service to find and experience highlights from all of Svensk Elitfolbolls media but also a platform for each club to display their own content to their fans. A one stop shop for all of us football lovers. We love Football Play!


Selected Works

UntraBrand Design

Harald PihlBrand Design

OamoBrand Design


AMF FastigheterBrand Design

Head AgentBrand Design


Villa KällhagenBrand Design

StarkBrand Design

KaperoBrand Design

AmforaBrand Design

SafelloBrand Design

EricssonService Design

LenpalsBrand Design

VélosophyBrand Design

FundrellaBrand Design

GymgrossistenE-commerce + Brand Identity

Collage the ShopE-commerce


TicketE-commerce + UX/UI

Look. No. Further.

Feel like working with a creative boutique agency that put you as a client and your business in focus? We love helping clients with all types of challenges - from branding to experience design for digital interfaces. Reach out to us and we'll tell you more. If you are a creative spirit that have what it takes to work at Grau we would love to hear from you also.

We help you reach business objectives through UX/UI & immaculate e-commerce design. Get in touch and we'll tell you more over a lunch or cup of coffee. 

Are you a best-of-breed designer?
We're always on the lookout for new talent if the timing is right. Reach out.

Do you know what it takes to create top shelf e-com solutions and world class brand sites? Reach out and let's talk.


For New Business enquiries:
Fredrik Gille

Career / Visual Design:
Jan Nilsson
Creative Director

Career / UX Design:
Samuel Gidlöf
UX Director

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