Training & Nutrition Retailer


Brand Design
Brand Experience


Visual Identity
Print Applications
Web Design
E-commerce Audits
E-commerce UX + Design
Conversion Optimization
E-commerce know-how
User Journeys
Design Systems & Patterns
UX + UI Design

Since the start in 1996, Gymgrossisten has been a destination for those who love the gym and with thousands of products they are the leading player in the Nordics. Their broad and specialized range of food supplements and sports nutrition, tools, equipment and clothing provides a complete range for training in the gym. 

Grau was approached by HSNG to help them totally renew their full experience and develop new brand identities for their three brands within the health and sports nutrition sector – Gymgrossisten, Bodystore and Fitness Market as well as creating a new complete and common digital e-commerce platform. 

With the new identities in place we continued designing the new online stores – with our in depth UX expertise we designed the full experience based on data input, insights and new design patterns rounding it all up with applying the new identity creating the full experience. The result met and exceeded all expectations regarding conversion and user experience while also visually reflecting the new brand identities’ personality and values.

And as they selves describe them: Shopping from us is simple, fast and hassle-free thanks to a modern and easy-to-navigate site with flexible payment and delivery terms.


Selected Works

UntraBrand Design

Harald PihlBrand Design

OamoBrand Design


AMF FastigheterBrand Design

Head AgentBrand Design


Villa KällhagenBrand Design

StarkBrand Design

KaperoBrand Design

AmforaBrand Design

SafelloBrand Design

EricssonService Design

Fotboll PlayStreaming Service

LenpalsBrand Design

VélosophyBrand Design

FundrellaBrand Design

Collage the ShopE-commerce


TicketE-commerce + UX/UI

Look. No. Further.

Feel like working with a creative boutique agency that put you as a client and your business in focus? We love helping clients with all types of challenges - from branding to experience design for digital interfaces. Reach out to us and we'll tell you more. If you are a creative spirit that have what it takes to work at Grau we would love to hear from you also.

We help you reach business objectives through UX/UI & immaculate e-commerce design. Get in touch and we'll tell you more over a lunch or cup of coffee. 

Are you a best-of-breed designer?
We're always on the lookout for new talent if the timing is right. Reach out.

Do you know what it takes to create top shelf e-com solutions and world class brand sites? Reach out and let's talk.


For New Business enquiries:
Fredrik Gille

Career / Visual Design:
Jan Nilsson
Creative Director

Career / UX Design:
Samuel Gidlöf
UX Director

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