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Microfinance for regular people

Microfinance for regular people

Assignment

Lenpals is a Swedish microfinance startup focusing on small loans for regular people.

Grau was assigned to help develop a new Brand Identity and UI/UX for the product. The main objective was creating a minimalistic yet colourful and bold visual statement and a simple, straight-forward product. Work-in-progress with a planned launch during the fall.

Grau helped develop a full visual identity including word mark, marque, color palette, typography, patterns, and a visual toolbox. Main focus was naturally on creating a coherent digital product and a lot of effort was put into developing ease-of-use UX/UI.